>> Friday, April 01, 2011
Last year, Gu had a pretty good April Fools joke. They "introduced" their new SAVORY line of gels:
This year, they did it again. No, they didn't have more "meaty" gels.
This year, they offered "DermaCharge."
DermaCharge claims to be a way to get your electrolytes and calories through osmosis. As a Gu athlete noted, "I don't have to worry about digestion or drinking - I just apply it and hit the gas!"
Here are the 6 "aromas":
"Intense Butter: Whipped up Euro-style!"
"Vigorous Yam: The scent that leads the pack"
"Sultry Cucumber: Scent of the Unstoppable One!"
"Tenacious Tomato: Go heirloom or go home!" *
"Furious Avocado: From 100% pure Calgary avocados"
"Slick Milk: Dairy-free and ready to smear"
* my favorite tag-line!
One of the last lines on Gu's website is my favorite. Here's the entire last paragraph:
Some competing companies have claimed that no performance energy products should contain any amount of "dreaded" simple sugar, like naturally occurring fruit-based fructose, found in much maligned foods as bananas, oranges and the cute little kiwis which are so hard to peel. GU Energy labs vehemently opposes such dangerously casual, "armchair" science and has packed DermaCharge with 500% of the recommended daily allowance of pure white table sugar suspended in a coco-shea butter fix. It's sweet AND smooth. Plus, DermaCharge goes on easy and stays put - really stays put. In fact, DermaCharge is designed to stay on for an entire TransPolar expedition - think Shackleton - normal soap will NOT remove DermaCharge - only a 4:1 mixture of seal sweat and salmon scales will remove it.
Nice. Well played, Gu. After 2 funny April Fools Jokes, I can't wait for next year...
p.s. For being "a good sport," if you go to the Gu "DermaCharge" page, you can sign up to win a 10-pack of their new Gu Brew Tabs (which ACTUALLY exist). Go check it out.