Saturday, March 03, 2012

'Perfect for Runners' My Ass!!

Look at this advertisement from a recent Runner's World Magazine:



What?

I mean... WHAT?!?

This sounds like a horrible idea for runners. Their tag line should be "Have you ever chaffed on the back of your neck or on your ears? You're about to!"

Here's more from their website:



For the love of God... it can be put AROUND YOUR NECK?!?

This is a product called "Swih" (pronounced "swee") that stands for "So What It's Hot." Here's a video from their website:


Direct link: http://youtu.be/HC4GyR1PkPU

VIDEO NOTES:

- It's creepy and weird when he straps it around his neck at 0:20.
- It's creepy and weird when the 2 models slowly spin at 0:29.
- 1:20: he gently wiggles the bottle. Weird.
- 1:28: I'll show you where I can fit 1-2 fingers. Now I'M creepy.
- The rest of the video is just weird. And a little creepy.

OK, I CAN understand using the "headband" Swih with an ice-cold bottle of water if working in the garden. Or even casually biking. But running?!? Playing tennis?!? No way.

I'm almost afraid to ask... has anyone tried this??....

16 comments:

  1. the look on the face of the girl in the first pictures is WTF?

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  2. Well, I suppose there's no giveaway coming, right?

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  3. Reminds me of another bottle holder - the Jog Strap!

    http://youtu.be/DL74DdnJfO4

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  4. that guy is wearing more make up than most women I know!

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  5. This is TOO funny! A water bottle around my neck as I run? That's like stand-up comedy, hee, hee.

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  6. I can't vouch for it personally, but fellow blogger and NYC runner Tracy from "Go Tracy Go" has. Here's the link:

    http://www.gotracygo.com/2011/12/so-what-its-hot-product-review.html

    It's pretty funny, and YES, all of those things are way creepy.

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  7. I saw this ad and thought it was a joke! Anything to make a buck!

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  8. I thought for sure, this was a Friday Funny. haha.

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  9. this seems hazardous/borderline deadly. all i can imagine is the water bottle constantly hitting the back of the head. and if that isn't a concern, then the creepy promotional video should at least scare the rest of them off!

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  10. Yes, my friend tried it! Here's her post on it:

    http://www.gotracygo.com/2011/12/so-what-its-hot-product-review.html

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  11. That guy's eyebrows are better than mine. THAT'S creepy.

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  12. I think it's the makeup that makes him creepy. the eye makeup specifically. weirdo. I've seen this ad in RW for a few months now. I can't imagine my reaction if I ever saw anyone actually wearing one! hahah

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  13. And THAT just made my day.

    Will you PLEASE wear that with either the bowl full of sunshine shorts or the tutti frutti shorts? I'll give you a dollar!

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  14. I've been known to stick a water bottle in the back of my sports bra on hot days. I hate holding things in my hand. It wasn't as awkward as I thought it would be, and if you have the right bra, it stays put.

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Thanks for your comments! Have a great day!